Enlightening a Company, By Design
Metabolon Reveals Its New Brand
MORRISVILLE, N.C. – June 20, 2020 – Metabolon, Inc. has unveiled a new brand rooted in its 20-year history as a revolutionary leader in metabolomics. The company’s corporate mission to “enlighten life and enable a better, healthier world,” reflects the unique value and urgency of Precision Metabolomics™ in expanding and accelerating discovery across life sciences research.
The new logo features an illuminated peak to evoke the company’s purpose: to identify metabolite peaks, look for change, and enlighten data with knowledge. The Metabolon rebranding effort involved 12 months of in-house brand research and creative strategy. Tasked with balancing Metabolon’s identity as a well-established industry leader with its spirit as an innovative start-up, the rebrand is expressive, cohesive and contextually aware.
“We needed our externally-facing look to showcase our passion and the scientific discoveries we enable every day. Our logo is the spark that communicates who we are,” said Rohan Hastie, Ph.D., Metabolon’s President and CEO.
Metabolon has developed the largest validated biologically relevant metabolite library in the world and provides an intensive study support process for clients. The company’s proprietary Precision Metabolomics™ Platform sample analysis, data curation, and bioinformatics techniques power the industry’s highest signal-to-noise confidence in metabolite identification. Metabolon’s Data and Translational Science experts then take clients beyond their data to narrate a comprehensive and credible story of research discoveries.
“Over two decades, we have developed best-in-class metabolomics study experience that we have customized to meet the unique needs of each client,” said Dr. Hastie. “This new brand shows our promise to our clients to advance their research and create a healthier world, and it is also an expression of our company’s core values and the commitment of our employees across the globe.”
Metabolon’s brand redesign is an ongoing endeavor, encompassing all facets of communication, service/product design, and user experience. “Our brand has to connect,” said Glen Carlson, Metabolon’s Design Director. “Scientists are not one-dimensional – they are people who want to be inspired. We know our science is revolutionary, now we have a brand that really tells and builds upon our story.” Metabolon has launched a new website filled with information about Metabolon’s technology and its potential applications across the life sciences.
For more detail on the new Metabolon brand, visit www.metabolon.com/enlightening-life/.
Metabolomics is emerging as the next frontier in -omics innovation and the key to understanding biology, health, and disease. All biological systems continually fuel chemical reactions that produce small molecules, called metabolites, that comprise the metabolome. Metabolomics reveals the comprehensive representation of a phenotype of any biological system by examining the influence of genetic, environmental, and lifestyle factors. The data generated by metabolomics studies provides real-time, in vivo insights to advance discoveries for biopharma, population health, consumer products, agriculture, and more.
Metabolon, Inc., is the global leader in metabolomics, with a mission to enlighten life and enable a better, healthier world. Over 20 years,10,000+ projects, and 2,000+ publications, and ISO 9001:2015 and CLIA certifications, Metabolon has developed industry-leading scientific technology and bioinformatics techniques. Our Precision Metabolomics™ Platform has enabled the development of the world’s largest proprietary metabolomics reference library. Our industry-leading data and translational science experts help our clients address some of the most challenging and pressing questions in the life sciences, accelerating research, and development success. The company offers scalable, customizable metabolomics solutions from discovery through clinical trials and product life-cycle management. For more information, please visit www.metabolon.com and follow us on LinkedIn and Twitter.
Elizabeth Romero, Manager, Marketing Communications, Metabolon, Inc., Mobile: 954-461-7648, [email protected]