Metabolon Appoints New Vice President of Global Marketing, Supporting Commercial Product Expansion
Sean Iverson will drive marketing strategy and execution for the company’s expanding product portfolio.
MORRISVILLE, N.C. – May 19, 2022 – Metabolon, Inc., the global leader in providing metabolomics solutions that advance drug development and precision medicine, has appointed Sean Iverson as Vice President of Global Marketing. As part of the leadership team, Iverson will drive marketing strategy and execution for the company’s expanding product portfolio.
“Sean’s consistent delivery of data-driven results in the life sciences will support Metabolon’s pipeline of product solutions and will expand and accelerate our market impact across all applications,” said Rohan Hastie, Ph.D., President and CEO, Metabolon. “We are thrilled to welcome him to the organization. His experience includes a solid view of biotechnology and life sciences industries, bringing relevant perspective to our audience and supporting how our clients can maximize our suite of offerings to achieve their research goals.”
One of Iverson’s priorities is to expand the company’s portfolio to include a full suite of visually dynamic and easy-to-understand metabolomics solutions that deliver insight into disease associations and biological themes. Metabolon’s proprietary Heliogram™ visualization tool allows users to explore relevant pathways for rapid connectivity to the effects of therapeutic interventions.
“As the market leader in metabolomics, Metabolon has the opportunity to drive innovations supporting the full scope of life sciences,” said Iverson. “Clinical research and drug development come with financial risk and uncertainty. Metabolon’s groundbreaking solutions enable a complete understanding of disease states and expose amazing insights into human health. I’m excited to be part of the Metabolon team.”
Iverson has driven success in his prior roles, emphasizing analytics and data-driven marketing and product efforts with strong commercial results. Most recently, Iverson was Vice President of Global Marketing at Sophia Genetics, leading the company’s expansion of commercial and digital marketing, branding, and public relations. He was also actively involved with the company’s initial public offering. Iverson also served in leadership roles at Danaher and Cisco Systems.
Iverson earned his MBA in International Marketing from the Leavey School of Business at Santa Clara University. He also holds an M.A. in International Relations from Johns Hopkins University School of Advanced International Studies and a B.A. in Political Science and Asian Studies from Brigham Young University.