Enlightening a Company, By Design

Metabolon Reveals Its New Brand

MORRISVILLE, N.C. – June 20, 2020 – Metabolon, Inc. has unveiled a new brand rooted in its 20-year history as a revolutionary leader in metabolomics. The company’s corporate mission to “enlighten life and enable a better, healthier world,” reflects the unique value and urgency of Precision Metabolomics™ in expanding and accelerating discovery across life sciences research.

The new logo features an illuminated peak to evoke the company’s purpose: to identify metabolite peaks, look for change, and enlighten data with knowledge. The Metabolon rebranding effort involved 12 months of in-house brand research and creative strategy. Tasked with balancing Metabolon’s identity as a well-established industry leader with its spirit as an innovative start-up, the rebrand is expressive, cohesive and contextually aware.

“We needed our externally-facing look to showcase our passion and the scientific discoveries we enable every day. Our logo is the spark that communicates who we are,” said Rohan Hastie, Ph.D., Metabolon’s President and CEO.

Metabolon has developed the largest validated biologically relevant metabolite library in the world and provides an intensive study support process for clients. The company’s proprietary Precision Metabolomics™ Platform sample analysis, data curation, and bioinformatics techniques power the industry’s highest signal-to-noise confidence in metabolite identification. Metabolon’s Data and Translational Science experts then take clients beyond their data to narrate a comprehensive and credible story of research discoveries.

“Over two decades, we have developed best-in-class metabolomics study experience that we have customized to meet the unique needs of each client,” said Dr. Hastie. “This new brand shows our promise to our clients to advance their research and create a healthier world, and it is also an expression of our company’s core values and the commitment of our employees across the globe.”

Metabolon’s brand redesign is an ongoing endeavor, encompassing all facets of communication, service/product design, and user experience. “Our brand has to connect,” said Glen Carlson, Metabolon’s Design Director. “Scientists are not one-dimensional – they are people who want to be inspired. We know our science is revolutionary, now we have a brand that really tells and builds upon our story.” Metabolon has launched a new website filled with information about Metabolon’s technology and its potential applications across the life sciences.